oEmbed - An “Open Embed Format” for Embedding Media

Here’s an open embed format called oEmbed. With all the crazy number of different embed formats, this oEmbed might be the solution to all that bizzaz. With some bigger video sites already participating in the oEmbed such as Viddler and Revision3, oEmbed could be the next embed standard for all video/media sites.

oEmbed is a format for allowing an embedded representation of a URL on third party sites. The simple API allows a website to display embedded content (such as photos or videos) when a user posts a link to that resource, without having to parse the resource directly.

via readwriteweb

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