Google (GOOG) has just announced that they are opening up their content network to 3rd party companies such as DoubleClick. This isn’t something new since DoubleClick has been already been working with Google before but it’s a good thing for advertisers and publishers since now you can use 3rd party software to take advantage of Google’s offers.
Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:
- Advertiser ad servers: DoubleClick (DFA), Mediaplex
- Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
- Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
[via mashable google]
advertiser, advertisers, content network, doubleclick, dynamic logic, goog, google, google, measure performance, party software, publishers, servers, third parties, unicast, user experience
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Great, Icahn just stirred Microsoft to do some more damage…
Microsoft announced that it is continuing to explore and pursue its alternatives to improve and expand its online services and advertising business. Microsoft is considering and has raised with Yahoo! an alternative that would involve a transaction with Yahoo! but not an acquisition of all of Yahoo! Microsoft is not proposing to make a new bid to acquire all of Yahoo! at this time, but reserves the right to reconsider that alternative depending on future developments and discussions that may take place with Yahoo! or discussions with shareholders of Yahoo! or Microsoft or with other third parties.
via techcrunch
Acquisition, Acquisition, butt, Microsoft, Microsoft, shareholders, techcrunch, third parties, yahoo, yahoo
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