Holy crap. People “were” talking about how traditional media would be trying to take over blogs. Well, CNET (CNET) isn’t really a blog but still, this is a sign bloggers must work together so traditional media doesn’t take over the blogsphere.  CBS (CBS) is really trying hard though to grab a big share of the online market as they have been really best “offline” in the past.

And that symmetry is apparently worth about $1.8 billion, which is what CBS just agreed to pay for CNET. The deals values CNET at $11.50/share, and puts a 45% premium on stock from their closing price yesterday. CBS, which is worth a little over $16 billion, is down just over 3% on the news as of 7:45 am PST. Silicon Alley Insider was among the first to break the news.

“The core businesses of CNET Networks and CBS Interactive represent near perfect category symmetry in premium online content,”
Quincy Smith, President, CBS Interactive.

Here’s my interpretation of CBS President, “By taking over CNET, we will have more chance to increase our online visibility and take over the blogsphere eventually.”  Well, I might be over-reacting but you can enjoy some humor.

via techcrunch

Lauren from Vocus, parent company of PRweb.com, gave me a call yesterday to let me know about the new Small Business Edition for PR and Onlinne Marketing they just launched.

Basically, it’s an additional Press Relations tool that can help small business owners to improve their online visibility with the new tools they provide. Now, this will be a step above simply sending out a press release on PRWeb.com.

You can check out a demo here for free and receive a free e-book, How to Use PR to Drive Sales. Pretty good deal if you are not familiar with online marketing and PR I’d say.  I will try out their software and let you know on the results soon.

Lanham, MD (Vocus/PRWEB ) April 7, 2008 — Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced a new release of its Small Business Edition (SBE). Combining Vocus’ award-winning PR software with its PRWeb platform to provide everything, small businesses need to promote their business. Designed specifically to meet the online marketing and public relations needs of small businesses, SBE is an easy and cost-effective way to create publicity, increase traffic to a website and generate sales leads.

(Thanks Lauren for the tip!)

via PRWeb