Google and Yahoo are working out their last-minute deal on trading search advertising campaigns.  Basically, it will allow Google to advertise on Yahoo while vice-versa for Yahoo to Google.

I think this is a great marriage between the two biggest search engines in the world.  I am so glad that Yahoo-Microsoft deal never went through, it would’ve just killed Yahoo while making Microsoft bigger.

Anyways, here’s an excerpt from NYTimes on the GooHoo deal:

The advertising deal calls for Google to place ads next to some Web search results on Yahoo, lifting Yahoo’s revenue. Under the revised terms, the deal would be shortened to 2 years, from as many as 10, said the person, who agreed to speak only on the condition of anonymity because the discussions remained confidential.

In addition, the amount that Yahoo could earn from ads placed by Google would be capped at 25 percent of Yahoo’s search advertising revenue, the person said. Previously, Yahoo had the discretion to decide how much of its search ads to turn over to Google.

Google and Yahoo submitted the new proposal to the Justice Department over the weekend. It is not clear whether the limitations will be enough to satisfy antitrust investigators, who have raised objections to the planned partnership.

via nytimes

Here’s an interesting comparison chart for comparing Google (GOOG) deal versus Microsoft’s(MSFT) for Yahoo(YHOO).

I am actually really thankful that Yahoo went with Google as they are a similiar-nature companies whereas Microsoft has been a “has-been” operating system company.

Even as a non-expert on company mergers, I cannot see how Microsoft deal can help “any” company.  They really should fix their Vista or just recycle it somehow first.

Maybe Microsoft’s Live search is really on its last threads and they are trying to “buy” their way out into search engine wars.

Either way, I am all for no Microsoft, whether that’s my next computer or search engine.

via techcrunch

In a recent letter to Yahoo (YHOO) from the investor Icahn, Icahn states, “…if Microsoft is still willing to purchase our company and thereby create a true competitor for Google”.

What the heck is wrong with you man?  You got too much money and now you are greedy for more but Microsoft won’t help Yahoo become a competitor to Google.  This is a proven fact and everyone knows Microsoft is the worst company ever, they have practically killed their credibility with their blue death screens.

Our prediction is that Icahn will take money and run after the Microsoft-Yahoo acquisition.  Correct me wrong if that’s not your goal, Icahn.

Stop trying to be greedy and think “business”.  Your anger will not solve any problems or get you a new hummer.

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