July 17th, 2008 — Lawsuit, google
A lawyer has sued Google for showing ads on parked pages. Parked pages are basically 1-page websites filled with Google AdSense ads, not so great for advertisers. It seems like there’s minimum click fraud so it’s hard to tell if the case will close or not.
The latest is that Google is being sued by a lawyer (who, of course, is trying to turn it into a class action suit) complaining that the ads he bought on Google were shown on parked domains and error pages which resulted in bad clicks.
June 21st, 2008 — Search Engine, google, yahoo
Google and Yahoo are now working together on a search advertising program. This is good news since Microsoft is out of the game and I’ve always thought Yahoo could benefit from Google’s advertising/publishing programs.
Why did we make this agreement? Quite simply, we think it is good for users, advertisers and publishers. By offering Google’s industry-leading technology to Yahoo!, the whole system becomes more efficient, and everyone benefits:
- Consumers will see more relevant ads when they are looking for information and browsing the web. And with interoperability between IM services, users will have easier access to even more of their contacts.
- Publishers currently in the Yahoo! Publisher Network will benefit from Google’s advertising technology, potentially increasing the revenue they earn from their sites.
Advertisers will have new ways to reach their target customers online more efficiently.
May 22nd, 2008 — Microsoft, Search Engine
Microsoft must be really on its last resort to offer cash back to use their search engine. I’d still not use it just because their results suck.
Microsoft (NSDQ: MSFT) unveiled plans Wednesday to entice advertisers and users of its search engine with cash-back savings on online purchases, launching a site called Live Search cashback.
The new site is ostensibly a product search site, but any of the products found by using Live Search cashback can be bought for a certain percentage off even the cheapest price that comes up from a variety of stores participating in the promotion. Advertisers, meanwhile, will only pay per purchase, not per click
May 19th, 2008 — google
Google (GOOG) has just announced that they are opening up their content network to 3rd party companies such as DoubleClick. This isn’t something new since DoubleClick has been already been working with Google before but it’s a good thing for advertisers and publishers since now you can use 3rd party software to take advantage of Google’s offers.
Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:
- Advertiser ad servers: DoubleClick (DFA), Mediaplex
- Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
- Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast
May 13th, 2008 — Launched, Social Bookmarking, Social Networking, Web3.0, digg, web2.0, yahoo
I did a post about Yahoo Buzz when it came out couple months ago over at our Dot Com site, it looks like Yahoo’s (YHOO) Yahoo Buzz might be way bigger than Digg after all.
Digg will still hold its traffic as it has been steady with a large number of bloggers using the service.
For Yahoo Buzz to get even more popular, they need to open it up to all the bloggers, not just via invites.
I am sure this will happen soon and Yahoo Buzz might take a big share of the social networking market.
Furthermore, Yahoo Buzz has a more diverse audience than Digg. While Digg’s young, male, techy audience has been the stuff of legend since the site’s beginnings, 51% of Yahoo Buzz’s visitors are women. This doesn’t matter much to the users but it does matter a great deal to the advertisers; another legend has it that diggers never click on ads, and this might not hold true for Yahoo Buzz.
April 18th, 2008 — Zedomax Network News, Zedomax Network Sites
Hi all,
This week, we will be updating Zedomax Network. There are some degrading sites on our network that will have to be removed and we’ve got about 50 more blogs to add so hold on while we update one by one.
What is Zedomax Network?
It’s a network made up of quality blogs and websites. Basically we are going to gather up about 200 to 300 “quality” blogs and do some “group” advertising for everyone in the network.
Plus, everyone will benefit from network traffic, SEO, and most importantly, network negotiations with advertisers and publishers.
How does it work?
First, you will need a quality blog (no porn, spam, splogs please). For details, shoot an e-mail to zedomax [at] gmail.com.
On the side note, you can check our our first video interview of CX Media over at Zedomax.com.
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