HelpAReporter.com is a great resource for those of you who are trying to get in touch with reporters. You simply sign up for their e-mailing list and you can become a “source” for news that are relevant to your news by connecting with the reporters.
Help a Reporter Out — or HARO, as it is known — is a mailing list that connects journalists to willing sources. Founded initially as a Facebook group, the daily email list allows reporters to put out calls for the types of people they need to connect with for stories they’re working on. For example, if a reporter is working on a story about small business owners implementing innovative marketing strategies to cope with the down economy, they’ll send out some information on HARO about the types of business owners they’d like to interview. On the receiving end, eligible sources will then contact those reporters directly to tell their story and set up an interview.