Today, I saw TechCrunch’s article on how Google has changed their search buttons to be more “sexy”. I went over to Google.com and lo’ and behold, the new search buttons!
However insignificant this sounds to you, it’s very significant for me as I have been studying Google’s simple homepages for over 3+ years now. I do see that their homepage’s simplicity has more to do with their success than anything else. (even Google’s algorithm) Even top-notch marketers like Seth Godin points out in his books of how Google’s simplicity might be what makes people use Google more.
Of course, I can go on and on about what Google homepage’s secret is (and in fact I have written a white-page about it. #IndustrySecret) but let me just say it’s so sexy now, I do like it over the web browser’s default buttons.