Microsoft is planning an ad campaign that will attack Apple’s Mac pricing and I have to say this is another sorry effort by Microsoft to take down Apple when they should really be focusing on how great their products is.
Attacking another company has never been asset for Microsoft. They should really focus on their Windows 7 (which I admire them for making, Vista still SUCKS).
One participant named Lauren was told to buy a 17″ notebook for less than $1000. She was then filmed entering an Apple Store where she couldn’t find one. Lauren then heads to Best Buy and selects a $699 HP machine running Windows. That experience was turned into a 60 second TV spot for Microsoft after the agency told the buyer that the purpose of the excursion was really to promote Windows.