Google and Yahoo are now working together on a search advertising program. This is good news since Microsoft is out of the game and I’ve always thought Yahoo could benefit from Google’s advertising/publishing programs.
Why did we make this agreement? Quite simply, we think it is good for users, advertisers and publishers. By offering Google’s industry-leading technology to Yahoo!, the whole system becomes more efficient, and everyone benefits:
- Consumers will see more relevant ads when they are looking for information and browsing the web. And with interoperability between IM services, users will have easier access to even more of their contacts.
- Publishers currently in the Yahoo! Publisher Network will benefit from Google’s advertising technology, potentially increasing the revenue they earn from their sites.
Advertisers will have new ways to reach their target customers online more efficiently.
Tags: advertisers, advertising technology, consumers, game, google, interoperability, leading technology, Microsoft, new ways, publishers, relevant ads, search advertising, target customers, yahoo, yahoo publisher network