Google on Google Search Quality

Google is changing their algorithm constantly and their algorithm will never be accessible fully by the public to protect against competition and abusers.

The best thing to do for you as a webmaster?  Create great content and focus only on content.  As long as you have great content, Google algorithm will find you.

For something that is used so often by so many people, surprisingly little is known about ranking at Google. This is entirely our fault, and it is by design. We are, to be honest, quite secretive about what we do. There are two reasons for it: competition and abuse. Competition is pretty straightforward. No company wants to share its secret recipes with its competitors. As for abuse, if we make our ranking formulas too accessible, we make it easier for people to game the system. Security by obscurity is never the strongest measure, and we do not rely on it exclusively, but it does prevent a lot of abuse.

via Google Blog

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