Google (GOOG) has just announced that they are opening up their content network to 3rd party companies such as DoubleClick. This isn’t something new since DoubleClick has been already been working with Google before but it’s a good thing for advertisers and publishers since now you can use 3rd party software to take advantage of Google’s offers.

Ad servers, rich media ad agencies and research firms can now go through a certification process that ensures the highest level of advertiser service and user experience. In fact, advertisers and agencies now have the ability to serve ads and measure performance through these certified third parties:

• Advertiser ad servers: DoubleClick (DFA), Mediaplex
• Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor TG
• Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast

[via mashable google]

Tags: advertiser, advertisers, content network, doubleclick, dynamic logic, goog, google, measure performance, party software, publishers, servers, third parties, unicast, user experience

This entry was posted on Monday, May 19th, 2008 at 9:03 am and is filed under google.
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