Microsoft is going to pushing its Live products including search, video, IM, and e-mail through partnering with Blackberry.
We did get the early signs couple weeks earlier at the Web2.0 Expo, where Microsoft subsidiary TellMe voice activated service was already using Microsoft’s Live search and maps.
Now, it’s official and I think it’s a good marriage of the two companies. Although Blackberry run proprietary OS, Microsoft does have so much to offer in terms of search and maps.
Did Google miss out?
Heck yeah they did but Google will always develop applications for Blackberry so I don’t see GoogleMaps falling off the Blackberry users hands any time soon.
Microsoft will have to innovate like their TellMe service to get a share of the mobile Blackberry market. Although I am not a Live service user myself, I am impressed how well the TellMe service runs on my 8830.
Microsoft purports that this deal will enable BlackBerry users “an enhanced level of integration” by employing the benefits of “push” technology as well as online sync to manage both inbox and outbox activities to bring convenient near-real-time communications to a potential user pool of some 250 million existing Live Hotmail users.
As for activity on the Live Messenger side, BlackBerry users will be given the option take part in standard one-on-one chat sessions as well as group discussions, plus additional features like the ability to sent and receive pictures and files right on their handsets.
Tags: blackberry, couple weeks, e mail, expo, google, group discussions, handsets, hotmail users, inbox, maps, microsoft partners, microsoft subsidiary, outbox, proprietary os, push technology, real time communications, rim, sessions, sync, tellme service